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The Hispanic Consumer Market is HOTTER than ever!
chili bullet In 2011, the U.S. Census Bureau projected Latinos to be over 50 million of the USA's total of 308.7 million.
chili bullet The actual number of Latinos is estimated to be closer to 60 million — or 19% of our nation's total population — due to the traditional undercount of undocumented immigrants.
chili bullet Latinos are expected to continue their phenomenal growth rate and will be nearly 133 million, or 33% of the U.S. population by 2050. The USA is already home to the world's second largest population of Latinos, trailing only Mexico at 115 million.
chili bullet Seven out of 10 of all Latinos in the U.S. live in California and Texas. Over three fourths of U.S. Cuban Americans reside in Miami, FL. More than 80% of the largest concentration of Central Americans in the Western Hemisphere (Salvadorans) resides in Los Angeles, CA.
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Latinos now make up the majority of public school students in California and Texas. In 2010, they were 50.4% of California's enrollment and in 2011 they had grown to 50.2% in Texas.
chili bullet U.S. Latino annual purchasing power is $1 trillion — an amount greater than the economies of all but eight countries in the world — and is projected to grow to $1.5 trillion by 2015. Their disposable income exceeds Mexico, all of Latin America — as well as Canada and several European nations.
chili bullet The 10 states with the largest Latino buying power are: California ($228 billion), Texas ($154 billion), Florida ($91 billion), New York ($66 billion), Illinois ($38 billion), New Jersey ($33 billion), Arizona ($28 billion), Colorado ($20 billion), New Mexico ($17 billion) and Georgia ($14 billion).
chili bullet Culturally, Latinos in the U.S. are mainly Mexican (67%), Central & South American (10%), Puerto Rican (9%), Cuban (5%), and others (9%).
chili bullet Despite their diverse geographic distribution and cultural characteristics, U.S. Latinos share a similar culture, language, family values, religion, interdependence, and quality of life goals.

ECG's staff and consultants provide clients a combination of professional expertise and cultural competence essential in promoting their respective products or services to the "hottest" segment of U.S. consumers, employees, students, taxpayers and voters.

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