HCM
Services
Staff
Media Training
HCM Initiatives
Clients and Projects
Media Releases
Events
Contact
Home
 
 
 
Scope of Services

Mission Statement
To provide effective communications services to clients charged with projecting a positive corporate image and establishment of long-term, mutually-benefiting relationships with increasingly diverse stakeholders.

We know leadership is achieved by providing quality, service and value; and we recognize that the successful execution of any communication campaign depends on an accurate analysis of a client's needs regarding its outreach to targeted audiences.

Our experience with corporate and community-based organizations gives us insights into creating and executing effective outreach strategies. ECG's experience ensures relevance and acceptance of our clients' messages — the first and every time!

Our Marketing Communications Model is based on our expertise in disciplines associated with conventional communications efforts: Community Relations, Promotions, Public Affairs, and Public Relations. Our recognition of how these various spheres of influence overlap in support of the overall marketing mission allows us to develop strategies that make use of these inherent synergies. This approach results in efficiencies through more coordination among the various departments and staffs involved in consumer outreach. Our staff's sensitivities to both corporate and community expectations result in seamless and interactive flow of communications — From the barrio to the boardroom.

ECG offers its clients expertise in the following areas:




© 1998 - Estrada Communications Group, Inc. All Rights Reserved.


Hispanic Consumer Market services.html Ownership Media Training
HCM/Latino Initiatives Clients & Projects Media Releases
Events Contact Info Home